ARVI specializes in the growing niche of custom-design clothing. Unlike a traditional clothing boutique where you are offered a range of finished designs to choose from, at ARVI, one has the opportunity to have a dress created from scratch to suit the wearer. Recently this has become a growing trend as more people are espousing the idea of self-expression. The duo’s interpretation of fashion as being an attempt to reflect the individuality of the wearer, which certainly follows in the footsteps of fashion icons such as Versace and Chanel, gives them the right outlook to meet the demands of this trend. Such an outlook has helped them to avert the pitfall of monotony and to engender creativity. This is very much evident in their diverse designs emerged from catering to the populous of a typical modern city, ranging from the conservative to the hipster.